At Infeniti, growth isn't just about sending more messages. It's about finding the right businesses, understanding their problems, starting meaningful conversations, and turning those conversations into opportunities.

As a Growth Outreach Specialist, you will take ownership of Infeniti's outbound growth efforts. You'll research potential clients, identify decision-makers, build prospect lists, create personalized outreach, manage campaigns, track responses, and continuously improve our approach based on what works.

You'll work closely with the founders and business team to understand our services, ideal clients, positioning, and the problems we solve. Over time, we expect you to develop strong product knowledge, business intuition, and ownership so you can identify opportunities rather than simply execute outreach instructions.

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What You'll Do

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• Research and identify potential B2B clients that match Infeniti's ideal customer profile.
• Find relevant companies, decision-makers, founders, CTOs, product leaders, and other key stakeholders.
• Build and maintain accurate, high-quality prospect lists.
• Conduct outbound prospecting through channels such as LinkedIn and email.
• Write personalized cold emails, LinkedIn messages, and other outreach communication.
• Understand a prospect's business, products, challenges, and potential technology needs before reaching out.
• Manage and follow up with prospects throughout the outreach process.
• Track outreach activity, responses, meetings, and conversion metrics.
• Test different messaging, industries, personas, offers, and outreach strategies.
• Identify patterns in successful and unsuccessful outreach and continuously improve campaigns.
• Work with the founders to refine Infeniti's ideal customer profile, positioning, and outreach strategy.
• Research industries and businesses to identify potential software development, product development, digital transformation, and custom software opportunities.
• Maintain organized records of prospects and conversations in the relevant CRM or outreach tools.
• Help build repeatable and scalable lead generation and business development processes.
• Take ownership of outreach targets and continuously look for ways to improve the quality and efficiency of our growth pipeline.

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What We're Looking For

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• 1+ years of experience in B2B sales, lead generation, business development, outreach, or a similar role is preferred.
• Strong written and verbal communication skills.
• Comfortable conducting research and finding relevant businesses and decision-makers online.
• Familiarity with LinkedIn, email outreach, lead generation, CRM, and prospecting tools.
• Strong attention to detail when researching companies and prospects.
• Ability to personalize outreach instead of relying entirely on generic templates.
• Good understanding of B2B sales and outbound prospecting principles.
• Ability to understand a company's business model and identify potential pain points.
• Comfortable working with targets, metrics, and performance data.
• Strong organizational and follow-up skills.
• Self-motivated and proactive, with the ability to work independently.
• Willingness to learn about software, technology, and the products and services we offer..

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Ownership

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You will have ownership of your outreach pipeline.

That means researching prospects, deciding how to approach them, tracking what happens, learning from the resul

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